Crazy Egg
·
CRO Analysis
FULL REPORT

Page Analysis: View Page →

7 strategic improvements identified • Ranked by expected lift • April 2026

7
Fixes Identified
+10-13%
Primary Fix Potential ?
+52-67%
Additional Potential ?
SaaS Homepage
Page Type
Quick Jump: Overview Fix #1 Fix #2 Fix #3 Fix #4 Fix #5 Fix #6 Fix #7 Redesigned Page
Overview

What We Found

Grammarly is a well-known product, but the homepage can still improve conversion by clarifying the primary outcome for different audiences (individuals, teams, enterprise) and making trust, proof, and risk-reversal more explicit near the main CTA. Visitors should immediately understand what Grammarly does today (beyond generic AI copy) and why they should start now.

The fixes focus on clearer outcome-led messaging, better CTA hierarchy, stronger proof and trust placement, and improved mobile scannability.

At a Glance

All 7 Fixes

1
Make the Hero Value Proposition Outcome-Led
🔴 CRITICAL ?
+10-13%
2
Segment the Primary CTA by Audience Intent
🟠 HIGH ?
+8-10%
3
Move Proof and Trust Closer to the CTA
🟠 HIGH ?
+9-13%
4
Clarify What Free Includes and Reduce Paywall Anxiety
🟡 MEDIUM ?
+8-10%
5
Translate Feature Blocks into Outcome Copy
🟠 HIGH ?
+10-13%
6
Add Explicit Security and Privacy Trust Cues
🟡 MEDIUM ?
+10-12%
7
Improve Mobile Scannability and CTA Visibility
🟡 MEDIUM ?
+7-9%
Detailed Analysis

Deep Dive

1

Make the Hero Value Proposition Outcome-Led

🔴 CRITICAL ? +10-13% ?

Problem

Hero messaging can feel generic for first-time visitors and does not always state a concrete outcome (time saved, fewer mistakes, better results) and who it is for.

Why It Matters

Users scan quickly for relevance. Outcome-led headlines improve comprehension and increase CTA clicks.

Solution

Lead with a clear outcome and use-case: write clearer emails, docs, and proposals faster with fewer mistakes.

Visual Evidence

Generic -> Specific

❌ Before

AI writing assistance

Broad and not use-case specific.
✅ After

Write clearer work emails and docs in half the time - with fewer mistakes

Clear outcome and job.
📊 Impact
Expected Lift

+10-13%

2

Segment the Primary CTA by Audience Intent

🟠 HIGH ? +8-10% ?

Problem

Different buyers (individual, team, enterprise) may not see the right next step quickly, which can reduce conversion and lead quality.

Why It Matters

When the CTA does not match intent, visitors hesitate. Segmented CTAs increase conversions and route enterprise leads correctly.

Solution

Use one primary CTA (Start free) and clear secondary CTAs (For teams, For enterprise) with microcopy.

Visual Evidence

One-size -> Segmented

❌ Before
Current
  • Single path
  • Mixed intent
  • Lower routing
✅ After
Improved
  • Primary free
  • Team CTA
  • Enterprise CTA
📊 Impact
Why this lifts
  • More signups
  • Better leads
  • Less friction
3

Move Proof and Trust Closer to the CTA

🟠 HIGH ? +9-13% ?

Problem

Proof signals (ratings, users, logos) are not always positioned at the exact decision point for starting.

Why It Matters

Proof reduces perceived risk. When proof is near the CTA, more visitors feel confident starting.

Solution

Add a compact proof row under the hero: users, ratings, and 3 recognizable customer logos.

Visual Evidence

Late -> Early

❌ Before
Current
  • Proof later
  • More doubt
  • Lower starts
✅ After
Improved
  • Proof near CTA
  • Logos
  • Ratings
📊 Impact
Why this lifts
  • More trust
  • More starts
  • Higher conversion
4

Clarify What Free Includes and Reduce Paywall Anxiety

🟡 MEDIUM ? +8-10% ?

Problem

If visitors are unsure what is free vs paid, they hesitate to start.

Why It Matters

Pricing uncertainty reduces trial starts. Clear free-tier messaging improves confidence.

Solution

Add microcopy under the CTA: free grammar and clarity, upgrade for advanced AI rewrite and team controls.

Visual Evidence

Unclear -> Clear

❌ Before

Start free

No detail on what's included.
✅ After

Start free - grammar and clarity included

Reduces uncertainty.
📊 Impact
Expected Lift

+8-10%

5

Translate Feature Blocks into Outcome Copy

🟠 HIGH ? +10-13% ?

Problem

Feature descriptions can be abstract and not tied to measurable outcomes like time saved, fewer revisions, or fewer mistakes.

Why It Matters

Outcome-led copy is more persuasive than feature-led copy, especially for busy professionals.

Solution

Rewrite each block as an outcome headline (fewer mistakes, faster approvals) with a short example.

Visual Evidence

Features -> Outcomes

❌ Before
Current
  • Feature-led
  • Abstract
  • Lower intent
✅ After
Improved
  • Outcome-led
  • Examples
  • Clear value
📊 Impact
Why this lifts
  • More relevance
  • More clicks
  • More starts
6

Add Explicit Security and Privacy Trust Cues

🟡 MEDIUM ? +10-12% ?

Problem

AI writing tools raise concerns about data usage. If privacy and security cues are not visible, enterprise and team buyers hesitate.

Why It Matters

Clear security cues reduce perceived risk and increase form starts for higher-consideration segments.

Solution

Add a short trust line near the CTA: enterprise security, data controls, and a link to security documentation.

Visual Evidence

Unstated -> Reassured

❌ Before
Current
  • No security cues
  • More anxiety
  • Lower starts
✅ After
Improved
  • Security line
  • Privacy link
  • More confidence
📊 Impact
Why this lifts
  • More trust
  • More starts
  • Better leads
7

Improve Mobile Scannability and CTA Visibility

🟡 MEDIUM ? +7-9% ?

Problem

On mobile, key proof and the primary CTA can be pushed down, reducing first-impression conversion.

Why It Matters

Mobile visitors bounce quickly when the next step is not obvious. Better hierarchy increases signup starts.

Solution

Keep CTA + proof in the first screen, shorten paragraphs, and ensure 48px tap targets.

Visual Evidence

Below fold -> First screen

❌ Before
Current
  • CTA later
  • Proof later
  • More bounce
✅ After
Improved
  • CTA first
  • Proof near CTA
  • More starts
📊 Impact
Why this lifts
  • More clicks
  • More activation
  • Higher conversion
Prototype Redesign

See the Changes in Action

We've created a working prototype applying all 7 recommendations. This is not production ready. Think of it as a visual wireframe showing how these changes could work together on your page.

https://www.grammarly.com/
Redesign Preview (Desktop)
👁️ View Redesigned Page →

What you're seeing:

  • Functional prototype. Not pixel perfect, but it shows the concepts.
  • All 7 fixes applied. See how they work together.
  • Your content and structure. Reorganized for conversion.
Potential Lift
+70-95%
Recommendations
7/7

Note: Actual results depend on implementation quality, brand guidelines, and A/B testing. This prototype demonstrates concepts, not final design.