Crazy Egg
·
CRO Analysis
FULL REPORT

Page Analysis: View Page →

7 strategic improvements identified • Ranked by expected lift • April 2026

7
Fixes Identified
+8-10%
Primary Fix Potential ?
+49-65%
Additional Potential ?
Education Admissions Landing Page
Page Type
Quick Jump: Overview Fix #1 Fix #2 Fix #3 Fix #4 Fix #5 Fix #6 Fix #7 Redesigned Page
Overview

What We Found

Admissions pages convert when they reduce uncertainty and make the next step obvious. This page can increase applications and inquiries by clarifying the primary path (apply vs explore), improving trust and proof placement, and reducing friction on mobile. Visitors should immediately understand requirements, deadlines, cost/aid, and outcomes.

The fixes focus on a clearer primary CTA, better scannability for key decision info, stronger proof, and improved mobile usability.

At a Glance

All 7 Fixes

1
Make the Primary CTA Unmissable (Apply / Request Info)
🔴 CRITICAL ?
+8-10%
2
Surface Deadlines and Requirements Early
🟠 HIGH ?
+9-13%
3
Add Cost and Financial Aid Clarity
🟠 HIGH ?
+8-10%
4
Move Proof and Outcomes Near the Hero
🟡 MEDIUM ?
+9-13%
5
Create a Step-by-Step Application Map
🟡 MEDIUM ?
+8-10%
6
Improve Mobile Scannability and Forms
🟠 HIGH ?
+7-9%
7
Add FAQ for Common Objections (Eligibility, Cost, Transfer)
🟡 MEDIUM ?
+8-10%
Detailed Analysis

Deep Dive

1

Make the Primary CTA Unmissable (Apply / Request Info)

🔴 CRITICAL ? +8-10% ?

Problem

If multiple actions compete, prospective students hesitate. The page needs a single dominant next step with clear secondary options.

Why It Matters

High-stakes decisions require guidance. Clear CTA hierarchy reduces cognitive load and increases form starts.

Solution

Use one primary CTA (Apply now) and one secondary (Request info). Add microcopy like Takes 10 minutes.

Visual Evidence

Many actions -> One path

❌ Before
Current
  • Competing actions
  • Unclear next step
  • Lower starts
✅ After
Improved
  • Apply primary
  • Request info secondary
  • Microcopy
📊 Impact
Why this lifts
  • Less hesitation
  • More starts
  • More completions
2

Surface Deadlines and Requirements Early

🟠 HIGH ? +9-13% ?

Problem

If deadlines, requirements, and eligibility are not visible early, students delay or leave to search elsewhere.

Why It Matters

Prospective students need quick fit qualification. Early clarity increases confidence and reduces drop-off.

Solution

Add a sticky info bar or hero checklist: application deadline, requirements, and next steps.

Visual Evidence

Hidden -> Visible

❌ Before

Explore admission

No quick qualification info.
✅ After

Fall deadline: Aug 1 - Requirements: GPA/test optional - Apply in 10 min

Fast fit check.
📊 Impact
Expected Lift

+9-13%

3

Add Cost and Financial Aid Clarity

🟠 HIGH ? +8-10% ?

Problem

Cost is one of the biggest decision drivers. If tuition and aid options are unclear, intent drops.

Why It Matters

Pricing ambiguity increases abandonment. Clear cost + aid cues improve inquiry and application conversion.

Solution

Add a cost anchor with a link to net price calculator and scholarship availability.

Visual Evidence

Unclear -> Clear

❌ Before
Current
  • Cost unclear
  • Aid buried
  • More drop-off
✅ After
Improved
  • Tuition anchor
  • Aid link
  • Net price calc
📊 Impact
Why this lifts
  • More confidence
  • More inquiries
  • More applications
4

Move Proof and Outcomes Near the Hero

🟡 MEDIUM ? +9-13% ?

Problem

Prospects need reassurance (rankings, outcomes, job placement). If proof is late, skepticism remains high.

Why It Matters

Social proof reduces perceived risk. Proof near the CTA increases intent and conversion.

Solution

Add a proof row near the hero: rankings, graduation outcomes, alumni success stats.

Visual Evidence

Later -> Early

❌ Before
Current
  • Proof later
  • More doubt
  • Lower conversion
✅ After
Improved
  • Proof row
  • Outcomes
  • More trust
📊 Impact
Why this lifts
  • Less uncertainty
  • More starts
  • More completions
5

Create a Step-by-Step Application Map

🟡 MEDIUM ? +8-10% ?

Problem

Admissions can feel complex. Without a clear process map, students assume it will be difficult and delay.

Why It Matters

Reducing perceived effort increases conversions. Clear steps reduce drop-off.

Solution

Add a 3 to 5 step map: choose program, submit application, send transcripts, track status, enroll.

Visual Evidence

Unclear -> Steps

❌ Before
Current
  • Complex
  • Unclear steps
  • More drop-off
✅ After
Improved
  • Step map
  • Time estimates
  • More confidence
📊 Impact
Why this lifts
  • Less friction
  • More starts
  • More completion
6

Improve Mobile Scannability and Forms

🟠 HIGH ? +7-9% ?

Problem

On mobile, dense sections and small links reduce comprehension and increase bounce.

Why It Matters

Most prospects browse on mobile. Better hierarchy and tap targets improve conversion.

Solution

Shorten paragraphs, add accordions for details, ensure 48px tap targets, and keep CTAs in the first screen.

Visual Evidence

Dense -> Mobile-first

❌ Before
Current
  • Dense
  • Hard to scan
  • More bounce
✅ After
Improved
  • Accordions
  • Big buttons
  • Clear CTAs
📊 Impact
Why this lifts
  • More engagement
  • More inquiries
  • More starts
7

Add FAQ for Common Objections (Eligibility, Cost, Transfer)

🟡 MEDIUM ? +8-10% ?

Problem

Prospects have common questions. If answers are not visible, they leave to research elsewhere.

Why It Matters

Handling objections on-page increases conversion by reducing uncertainty.

Solution

Add an FAQ accordion near CTAs: deadlines, test optional, transfer credits, scholarships, international.

Visual Evidence

Missing -> Answered

❌ Before
Current
  • Questions unanswered
  • More hesitation
  • More drop-off
✅ After
Improved
  • FAQ section
  • Objections handled
  • More starts
📊 Impact
Why this lifts
  • Less uncertainty
  • More starts
  • Higher conversion
Prototype Redesign

See the Changes in Action

We've created a working prototype applying all 7 recommendations. This is not production ready. Think of it as a visual wireframe showing how these changes could work together on your page.

https://www.asu.edu/admission
Redesign Preview (Desktop)
👁️ View Redesigned Page →

What you're seeing:

  • Functional prototype. Not pixel perfect, but it shows the concepts.
  • All 7 fixes applied. See how they work together.
  • Your content and structure. Reorganized for conversion.
Potential Lift
+62-88%
Recommendations
7/7

Note: Actual results depend on implementation quality, brand guidelines, and A/B testing. This prototype demonstrates concepts, not final design.